You don't need a green thumb to enjoy gardens and nature, but if you do have one, you'll find plenty here too. Die Gärten Niederösterreichs offers over 130 top destinations for every garden lover, hobby gardener, or simply the curious. To bring the different gardens and their events to life on social media, this division of Niederösterreich Werbung brought Zensations on board as a team of experts with a blooming imagination. The goal was to raise awareness of the show gardens among locals and tourists, keep people informed about events throughout the garden summer, and win more visitors for member businesses of Die Gärten Niederösterreichs.
Zensations has managed the Facebook page and Twitter account of Die Gärten Niederösterreichs for six years. Instagram joined as a new channel in 2017, offering especially lively glimpses behind the garden gates and putting the spotlight on smaller, private show gardens that prefer to position themselves as places of calm rather than event venues. The full range of ad formats on Instagram and Facebook gets used, from simple event promotion to Instagram Story Ads and Canvas Ads for the various themes across the garden summer, all conceived and produced by Zensations. Small animations and short videos keep the feed fresh and drive more engagement among garden fans. In 2019, for example, impressions grew by around 52% year over year, and the account gained more than 15% new social media fans.
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