Club Lucia is a multidisciplinary cultural venue under Vienna's Stadtbahn arches. Live music, club nights, comedy, theatre and workshops meet an open, inclusive spirit. For the 2025 launch it needed a brand that ties this variety together while staying instantly recognisable everywhere.
Zensations designed the logo and translated the identity into a flexible visual system. Inspired by light, motion and the energy of the venue, the look works just as well on a smartphone as it does in the nighttime cityscape: clear, distinctive, and with room for all kinds of event formats.
On that foundation came the website, templates and designs for social media, plus print-ready files for offline communication. Programme, digital channels and print now work together seamlessly, so Club Lucia can announce new events quickly and consistently.
The website brings programme, information and atmosphere together in one lively digital home. The cross-channel presence turns many individual events into a strong brand, and captures the special feeling of Club Lucia before visitors even walk in.
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