Give a Flower, Get a Little Sunshine Back

"What have you done this time?" - what every woman says when a man brings her flowers. Every single time.

The image of flowers as a gift has taken quite a hit. And admittedly, it's easy to get wrong: allergies are more common, a bouquet wilts too fast, so does the bonsai, and hardly anyone really knows how to look after a potted plant. Or the worst case happens: she gets a headache from the intense scent of fresh flowers. And just like that, all the effort was wasted.

As always, there's a solution. Bloomery Vienna's beautiful Infinity Rose flowerboxes fix exactly that. The roses are preserved with a special process that keeps them fresh for up to three years, look genuinely stunning, and come with none of that overpowering scent.

To give the image of flower gifts in general, and Bloomery Vienna flowerboxes in particular, a boost, Zensations was called in. Even within the campaign's very short run, we managed to increase online shop sales fivefold. Organic reach on Facebook doubled.

We guide Bloomery Vienna through the social media jungle, which can be hard to see clearly from the outside, advising across the board and acting as a strategic partner in planning the Valentine's Day 2019 campaign, with increased sales firmly in focus.

First, we created a consistent thread for the social media presence on Facebook and Instagram. After identifying the right target audiences (yes, there's more than just "men who did something wrong"), we moved on to producing ad creative for Facebook. We also laid the groundwork for future retargeting via the online shop.