Starting point: a mid-size online retailer with over 2,000 products was struggling with outdated or missing descriptions. The small marketing team simply couldn't keep up with the writing, and any external copywriting package ate straight into the budget.
Approach: we analysed the product range and tone of voice, built prompt libraries and defined an editorial workflow: AI delivers the first draft, the team checks it against a clear checklist. Hands-on workshops made sure the quality stays consistent over time.
Result: product copy is now produced in a fraction of the time, while tone and brand voice stay consistent. The team invests the time saved into campaigns instead of routine writing.
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