Trends and Outlooks for Augmented Reality

Digitalisation. Industry 4.0. Internet of Things. Artificial Intelligence. Augmented Reality. Buzzwords like these have been circulating for some time now and are all too readily thrown into conversation. People enthuse about the dawn of a new era and groundbreaking technologies. With all the new possibilities, it can sometimes be difficult to maintain an overview and filter out where the digital journey is heading in the future. As a digital agency, we naturally ask ourselves this very question repeatedly. Not only to help our clients achieve the best possible success, but also simply out of pure curiosity.

As Sabrina already reported in her last blog post, Freebie Friday was announced. This means that on Friday afternoons, client projects cease at our agency, and we work on new innovations or expand our expertise into new areas. As a passionate gamer, it quickly became clear to me which topic I particularly wanted to focus on. I am talking about Virtual Reality. Since summer 2016 at the latest, with "Pokemon Go", Augmented Reality has become a familiar concept to almost everyone. For me, the question arose as to what exactly makes AR and VR so fascinating and how we, as an agency, can also utilise them.

We can already present the first results from our Freebie Friday. In a white paper, which you can download at the end of the article, I explain in simple terms how Augmented Reality (AR for short) works, why I think this technology could become the smartphone 2.0, what application possibilities AR offers us, and how to implement them. Furthermore, I will elaborate on current trends, show several paths to new innovations, and report on possible tools and my own experiences with them.

In the coming weeks and months, I will also continue to intensively follow this topic and provide you with new insights, results, and tips. So stay tuned and check back soon!