Ibumetin® & Zensations: Online refresh successfully completed

Vienna, 18 July 2019. Ibumetin®, one of Austria's best-known pain relievers, shines in new digital glory. The website of the anti-pain all-rounder received a fresh lease of life from the digital agency Zensations – new and further specialist information on treatment methods and therapy options, along with a revised download & advice section, characterise the new website.

Quick results are not only essential in pain therapy. Nowadays, the demand is to get the right information quickly. Websites must therefore be designed more simply than ever, so that communication can take place effectively.

The sections have been designed to be much more intuitive than before, with visitors' and customers' preferences always taken into account as best as possible. The aim was to ensure optimal information transfer through a user-friendly approach. Customers and visitors thus not only receive a completely overhauled overview of the product, but also a wealth of further information on the various types of pain.

“User experience is not just a claim for us, but a passion. Especially in the online marketing of products, it is important to present the content in such a way that the user feels something positive when interacting with the website. Every click counts and the best possible content and technical SEO wins,” says Zensations Managing Director Sabrina Hanneman.

Mag. Dmitry Osokin MBA, Business Unit Head Internal Medicine at Takeda Austria, is also enthusiastic: “With Zensations, we have found a partner who precisely understood and implemented our brand world, our target groups, and above all, our goals for a new, modern, and especially SEO and mobile-optimised website. We are very satisfied, and also proud that Ibumetin.at has now appeared in new splendour, informing and educating readers daily on many topics related to 'pain'. A significant, positive aspect is also that the new ibumetin.at website is met with great approval from the medical world, which was also strategically important to us.”